The FansBRANDS® StoryUpdated 2 months ago

The FansBRANDS® story began with Pit Box Kft., a company founded in 2011 with the mission to offer premium products to Formula 1™ fans. In the early days, our operations were exclusively offline, focusing on selling Formula 1™ merchandise at race circuits across Europe.

Our very first sale took place in 2011 at the iconic Monaco Grand Prix, soon followed by major European races such as Barcelona (Spain), Hockenheim (Germany), Hungaroring (Hungary), Spa-Francorchamps (Belgium), and Monza (Italy). These locations laid the foundation for our market presence and reinforced our deep commitment to motorsport.

As interest in our products grew rapidly, in 2012 we launched our first online store, enabling fans across Europe to purchase Formula 1™ merchandise from the comfort of their homes. Meanwhile, our offline sales remained essential, as our direct presence at circuits continued to strengthen the bond with the fans.

In 2020, the FansBRANDS® brand was born, taking the legacy of Pit Box Kft. to the next level. Initially, the brand wasn’t officially protected, but our clear goal was to secure exclusive naming rights over time. On September 30, 2021, FansBRANDS® became an officially registered trademark, reinforcing our international presence and ensuring the long-term protection of our brand.

Today, FansBRANDS® is a globally recognized name among motorsport enthusiasts. Built on the solid foundation of Pit Box Kft., the company continues to expand its range, introduce innovative solutions, and embody a single driving force behind everything we do — the passion for Formula 1™.

OUR MOTTO: Support with Passion